Beau Brummell, né George Bryan Brummell (7 June 1778, London, England – 30 March 1840, Caen, France), was the arbiter of men's fashion in Regency England and a friend of the Prince Regent, the future King George IV. He established the mode of men wearing understated, but fitted, beautifully cut clothes including dark suits and full length trousers, adorned with an elaborately-knotted cravat.Brummell's life is dramatised in a 1954 movie, Beau Brummell, with Stewart Granger playing the title role. The character of Lady Patricia Belham was invented for this film in order to present Brummell as unambiguously heterosexual, in accordance with the PCA's strictures.
Beau Brummell is credited with introducing and establishing as fashion the modern man's suit, worn with a tie. He claimed to take five hours to dress, and recommended that boots be polished with champagne. His style of dress was known as dandyism