For Alfred Hitchcock, Bass provided effective, memorable title sequences, employing kinetic typography, for North by Northwest, Vertigo, working with John Whitney, and Psycho. It was this kind of innovative, revolutionary work that made Bass a revered graphic designer. His later work with Martin Scorsese saw him move away from the optical techniques that he had pioneered and move into computerized titles, from which he produced the title sequence for Casino.
He designed title sequences for 40 years, for films as diverse as Spartacus (1960), The Victors (1963), It's a Mad, Mad, Mad, Mad World (1963) and Casino (1995). He also designed title sequences for films such as Goodfellas (1990), Doc Hollywood (1991), Cape Fear (1991) and The Age of Innocence (1993), all of which feature new and innovative methods of production and startling graphic design.